Our Insights

As Columbus’ Premier Mid-Market Advisors, we partner with the region’s leading product and service businesses to unlock potential, enhance competitiveness and accelerate growth.

AI and Machine Learning Bring Pricing Optimization into Reach

AI and Machine Learning Bring Pricing Optimization into Reach

Could You Use Faster Pricing Insights? Traditional organizations employ talented individuals to analyze historical pricing data. After gaining analytical insights, they communicate pricing recommendations to decision makers. The process is slow and valuable only if they can derive underlying drivers of price.

Now imagine transaction data consumed and evaluated against historical indicators of buyer behavior and demographics in near-real-time. Your top analysts are freed-up to connect qualitative intersections with company strategy and macro trends. The data is visually displayed using standard reports and dashboards. Your organization can quickly act and implement changes.

The new scenario is happening now. Using the power of

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